On-Demand CD/DVD Manufacturing
On-Demand CD/DVD Manufacturing
CONFERENCE SCHEDULE
SIC-2008, Preliminary Schedule of Events
Session times, content and speakers are subject to change without notice, as we strive to bring you information on the hottest issues in the Shareware Industry!
Wednesday, 7/16
3:00 pm - 5:00 pm, Registration Open
6:00 pm - 9:00 pm - Welcome Reception
 
SIC2008 Schedule
Thursday  July 17, 2008

Registration Open:     8:30 a.m. - 11:15 a.m.   &   12:45 p.m. - 4:30 p.m.

7:30 a.m. - 8:45 a.m. Breakfast

 

Track - A Track - B
9:00 a.m. - 10:00 a.m. Advertising Strategies Outside of Adwords
 

Alastair Rampell

Developing using the CodeGear IDE
 

David Intersimone

10:15 a.m. - 11:15 a.m. Converting Calls to Sales
When users call they are your captive audience.  Learn how to capitalize on that to increase sales.

Ben Weintraub

Paypal or In-House Merchant Account?
What are the pluses and minuses of letting someone else (Paypal) handle your credit card transactions.

Damon Williams

11:30 a.m. - 12:45 p.m. Lunch
1:00 p.m. - 2:00 p.m. Effective Technical Support
Technical support may help you gain a loyal following, but can it also be user to make a profit for you? How do you sell technical support to users that expect it for free?

Sharon Housley, Phil Schnyder

Email, Blogging and Newsletter Marketing
How to effectively market your product  or services through these efforts.

 

Tim Marusich

2:15 p.m. - 3:15 p.m. Protecting Against Hackers & Fraud
Protecting your software, your web site, etc.

 

Simon Jones, Tiffany Keller, Michael Halls

Capitalizing on Foreign Markets
Localizing your software, partnering with local resellers/publishers, what to look out for, and more...

Jane Bian, Phil Schnyder, Carmen Sebe

3:30 p. m. -  4:30 p.m. Effective Use of Google Adwords
 



Dave Collins

OutSourcing Development
It’s hard to relinquish control of development for your product, but when should you do it, and is Out-sourcing the best way.

Paul Mayer, Mat Moynahan

6:00 p.m.  -  9:00 p.m. Reception hosted by Digital River

 

Friday  July 18, 2008
Registration Open:     8:30 a.m. - 11:15 a.m.   &   12:45 p.m. - 4:30 p.m.
7:30 a.m. - 8:45 a.m. Breakfast

 

Track - A Track - B
9:00 a.m. - 10:00 a.m. Web Sites that Sell
What are the secrets of designing a web site that compels visitors to purchase your product.

Dave Collins, Ben Weintraub

Vertical Marketing
 


TBA

10:15 a.m. - 11:15 a.m. Web Site Critique
Detailed critique of 3-4 attendee web sites picked at random.

Dave Collins, Ben Weintraub

Capturing On-Line Sales
There is a lot of traffic to your site.  Find out how to covert this traffic to sales and increase your bottom line.

Susan Tatum, Charles Zino, Brock Kaye

11:30 a.m. - 12:45 p.m. ESC Luncheon
1:00 p.m. - 2:00 p.m. Affiliate Programs

 

Emma Larocque, Hillary Rogers, Denise Purtzer

Why Should you be Using File Downloading Services?
 

Michael Halls, Fred Clabuesch

2:15 p.m. - 3:15 p.m. Forget About Customer Service: Considering radical ideas to shake up a stagnating business

Ronny Karl

Software as a Service (Subscription Software)

 

Trevor Black, Gordon Graham

3:30 p. m. -  4:30 p.m. Microsoft Development for the microISV

Michael Lehman

Social Networking Media

Bob Walsh, Joel Richman, Adriana Iordan

5:30 p.m.  -  8:30 p.m. Exhibit
8:30 p.m.  -  10:00 p.m. Reception by TrialPay

 

Saturday  July 19, 2008
Registration Open:     8:30 a.m. - 11:15 a.m.   &   12:45 p.m. - 2:30 p.m.
7:30 a.m. - 8:45 a.m. Breakfast

 

Track - A Track - B
9:00 a.m. - 10:00 a.m. Referral Programs and Viral Marketing
What are the secrets of designing a web site that compels visitors to purchase your product.
 

Alastair Rampell

Importance of Press and PR
Does the old adage "Build a better mouse trap and they'll flock to your door work", or is PR and Press to your success?

Phil Schnyder

10:15 a.m. - 11:15 a.m. Effective Advertising and Marketing
How to do low-budget, high impact advertising and get the biggest bang for your buck.

Ben Weintraub, Dan Engel, Adriana Iordan

Web Statistics/Metrics
A wealth of information can be obtained by taking a look at the web statistics and metrics available

Dave Collins, Michael Halls
11:30 a.m. - 12:45 p.m. ASP Luncheon
1:00 p.m. - 2:00 p.m. No Distribution Media
The Quiet Revolution - Chris Henneberry, Developing for portable Devices - Chris Thornton
Shopping Cart Optimization

Johanna Buckentin, Alex Rampell

2:15 p.m. - 3:15 p.m. Retail Software, Distributors, Resellers
Breaking away from the traditional, “direct sales only” paradigm used by most ISVs? How do you take the next step?

Phil Schnyder, Mark Iversen, Jane Bian

Copyrights and Trademarks
How necessary are they and what’s the best way to get them and protect them.
 

Erik Pelton, Dmitri I. Dubograev

3:30 p. m. -  4:30 p.m. How to Compete with Freeware
In this mentality of “everything I download is free” and all those Freeware products, how do you convince users to pay for yours.

Chris Thornton

Wide Web Links Matter
How to effectively increase your sales by Links and Exchanges.
 

Susan Tatum, Bob Walsh

6:00 p.m.  -  10:00 p.m. Shareware Industry Awards Banquet
PREMIERE SPONSORS

Digital River


NotePage, Inc.


Plimus


Softonic


TrialPay, Inc.




Emurasoft, Inc.
Emurasoft, Inc.