SIC-2008, Preliminary Schedule of Events
Session times, content and speakers are subject to change without notice, as we strive to bring you information on the hottest issues in the Shareware Industry!
Wednesday, 7/16
3:00 pm - 5:00 pm, Registration Open
6:00 pm - 9:00 pm - Welcome Reception
SIC2008 Schedule
| Thursday July 17, 2008 |
|
Registration Open: 8:30
a.m. - 11:15 a.m. & 12:45 p.m. - 4:30 p.m. |
| 7:30 a.m. - 8:45 a.m. |
Breakfast |
|
|
Track - A |
Track - B |
| 9:00 a.m. - 10:00 a.m. |
Advertising Strategies Outside of Adwords
Alastair Rampell |
Developing using the CodeGear IDE
David Intersimone |
| 10:15 a.m. - 11:15 a.m. |
Converting Calls to Sales
When users call they are your captive audience. Learn how to capitalize on that to increase sales.Ben Weintraub |
Paypal or In-House Merchant Account?
What are the pluses and minuses of letting someone else (Paypal)
handle your credit card transactions.Damon Williams |
| 11:30 a.m. - 12:45 p.m. |
Lunch |
| 1:00 p.m. - 2:00 p.m. |
Effective Technical Support
Technical support may help you gain a loyal following, but can it also be user to make a profit for you? How do you sell technical support to users that expect it for free?
Sharon Housley, Phil Schnyder |
Email, Blogging and Newsletter Marketing
How to effectively market your product or services through
these efforts.
Tim Marusich |
| 2:15 p.m. - 3:15 p.m. |
Protecting Against Hackers
& Fraud
Protecting your software, your web site, etc.
Simon Jones, Tiffany
Keller, Michael Halls |
Capitalizing on Foreign Markets
Localizing your software, partnering with local resellers/publishers, what to look out for, and more...
Jane Bian, Phil Schnyder, Carmen Sebe |
| 3:30 p. m. - 4:30 p.m. |
Effective Use of Google Adwords
Dave Collins
|
OutSourcing Development
It’s hard to relinquish control of development for your product, but when should you do it, and is Out-sourcing the best way.
Paul Mayer, Mat Moynahan |
| 6:00 p.m. - 9:00 p.m. |
Reception hosted
by Digital River |
| Friday July 18, 2008 |
| Registration Open: 8:30
a.m. - 11:15 a.m. & 12:45 p.m. - 4:30 p.m. |
| 7:30 a.m. - 8:45 a.m. |
Breakfast |
|
|
Track - A |
Track - B |
| 9:00 a.m. - 10:00 a.m. |
Web Sites that Sell
What are the secrets of designing a web site that compels visitors to purchase your product.
Dave Collins, Ben Weintraub |
Vertical Marketing
TBA
|
| 10:15 a.m. - 11:15 a.m. |
Web Site Critique
Detailed critique of 3-4 attendee web sites picked at random.Dave
Collins, Ben Weintraub |
Capturing On-Line Sales
There is a lot of traffic to your site. Find out how to
covert this traffic to sales and increase your bottom line.Susan Tatum,
Charles Zino, Brock Kaye |
| 11:30 a.m. - 12:45 p.m. |
ESC Luncheon |
| 1:00 p.m. - 2:00 p.m. |
Affiliate Programs
Emma Larocque, Hillary Rogers, Denise Purtzer |
Why Should you be Using File Downloading Services?
Michael Halls, Fred Clabuesch |
| 2:15 p.m. - 3:15 p.m. |
Forget
About Customer Service: Considering radical ideas to shake up a
stagnating business
Ronny Karl |
Software as a Service (Subscription Software)
Trevor Black, Gordon Graham |
| 3:30 p. m. - 4:30 p.m. |
Microsoft Development for the microISV Michael Lehman |
Social Networking Media Bob Walsh, Joel
Richman, Adriana Iordan |
| 5:30 p.m. - 8:30 p.m. |
Exhibit |
| 8:30 p.m. - 10:00 p.m. |
Reception by
TrialPay |
| Saturday July 19, 2008 |
| Registration Open: 8:30
a.m. - 11:15 a.m. & 12:45 p.m. - 2:30 p.m. |
| 7:30 a.m. - 8:45 a.m. |
Breakfast |
|
|
Track - A |
Track - B |
| 9:00 a.m. - 10:00 a.m. |
Referral Programs and Viral Marketing
What are the secrets of designing a web site that compels visitors to purchase your product.
Alastair Rampell |
Importance of Press and PR
Does the old adage "Build a better mouse trap and they'll flock to
your door work", or is PR and Press to your success?Phil
Schnyder |
| 10:15 a.m. - 11:15 a.m. |
Effective Advertising
and Marketing
How to do low-budget, high impact advertising and get the biggest
bang for your buck.Ben Weintraub, Dan Engel, Adriana Iordan |
Web
Statistics/Metrics
A wealth of information can be obtained by taking a look at the web
statistics and metrics available
Dave Collins, Michael Halls |
| 11:30 a.m. - 12:45 p.m. |
ASP Luncheon |
| 1:00 p.m. - 2:00 p.m. |
No Distribution Media
The Quiet Revolution - Chris Henneberry, Developing for portable
Devices - Chris Thornton |
Shopping Cart
Optimization Johanna
Buckentin, Alex Rampell
|
| 2:15 p.m. - 3:15 p.m. |
Retail Software, Distributors, Resellers
Breaking away from the traditional, “direct sales only” paradigm used by most ISVs? How do you take the next step?
Phil Schnyder, Mark Iversen, Jane Bian |
Copyrights and Trademarks
How necessary are they and what’s the best way to get them and protect them.
Erik Pelton, Dmitri I. Dubograev |
| 3:30 p. m. - 4:30 p.m. |
How to Compete with Freeware
In this mentality of “everything I download is free” and all those Freeware products, how do you convince users to pay for yours.
Chris Thornton |
Wide
Web Links Matter
How to effectively increase your sales by Links and Exchanges.
Susan Tatum, Bob Walsh |
| 6:00 p.m. - 10:00 p.m. |
Shareware
Industry Awards Banquet |
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