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CONFERENCE SCHEDULE
This was the Schedule of Events for 2009 SIC.
Please stay tuned for the 2010 Schedule!

Session times, content and speakers are subject to change without notice, as we strive to bring you information on the hottest issues in the Shareware Industry!
 
Wednesday, 7/15
  3:00 p.m. - 5:00 p.m. Registration Open
  6:00 p.m. - 9:00 p.m. Welcome Reception
Join us for a reception hosted by Digital River.

 
Thursday July 16, 2009

Registration Open:     8:00 a.m. - 11:15 a.m.   &   12:45 p.m. - 4:30 p.m.

7:30 a.m. - 8:45 a.m. Breakfast

 

Track - A Track - B
9:00 a.m. - 10:00 a.m. Advanced Google Adwords
Google AdWords has changed massively over the last twelve months! This session will explore some of the more advanced techniques and tools, showing attendees how to get the most of their AdWords accounts while spending less money. The talk will mainly focus on average position issues, advanced keywords & ads, milking the content network, advanced p...

Dave CollinsDave Collins from SharewarePromotions has been promoting software online since 1997. Dave specialises in Google AdWords, Website Behavioural Analytics and all aspects of online marketing. - Shareware Promotions Ltd.

Details

Effective Marketing and Advertising
Phil Schnyder - Avanquest
10:15 a.m. - 11:15 a.m. Press Releases for Software Developers
Millions of people make their software-buying decisions based upon the recommendations that they read in magazines and newspapers. Press releases are the vehicle that software developers use to tell these publications' editors about their latest software. This presentation will provide all the information that developers need to structure, write...

Al HarbergAl Harberg of DP Directory, Inc. has been doing press release work for  software developers full-time for more than 24 years. In addition, Al  does web site reviews, and provides marketing support for mISVs worldwide. - DP Directory

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Customer Care and Support

Distribution Customer Service and Support
This presentation highlights how establishing a customer self-service center can help boost your company's competitive edge through better customer support, and reduced product delivery and support costs. It starts out defining the base functionality that a customer self-service center should have and how the customer can be empowered to act when a...

TJ Caveney - OMS SafeHarbor

Strategies for SMEs to provide professional tech support
The most important aspect of customer relationship management is communication. As a Owner of a Product or service which you sell online, I am sure you understand how important it is for you to leverage on CRM. In today’s high tech world there are several channels that can enable customer interaction. There are several levels on which the customers...

Omer Fayiaz - Disk Doctor

Details

11:30 a.m. - 12:45 p.m. Lunch
1:00 p.m. - 2:00 p.m. Marketing and Advertising
Effective Marketing and Advertising is a must if you are to be successful.

How to Use Social Media Marketing
How can software vendors use blogging and social platforms like Twitter, LinkedIn, Facebook, Stumbleupon, Youtube, etc? Whom to target with each tool and why? Real examples from the software industry with DOs and DONTs. Is social media just a fad? How to measure the return and why you need to change rapidly your attitude online and in your own bus...

Adriana Iordan - Avangate

Advertising Solutions
Bob Gibson - Softonic

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Data Security

Data Security Considerations
*New State Laws that can Easily Bankrupt Companies- Mike Logan will discuss how companies large and small can meet compliance with states that are instituting their own consumer privacy protection laws. Failure to adhere to these new laws can bankrupt a company. For example, Massachusetts kicked off this trend with its MGL 93H law that will go into...

Mike LoganMr. Logan co-founded Axis Technology, LLC and developed its proprietary data masking methodology.  He is responsible for the development and delivery of consulting services to Axis' clients as well as company operations. - Axis Technology

The Changing Face of IT Security Software
With greater amounts of user-downloaded software now present on endpoints and an explosion of malware, enterprises are left demanding a better approach to protection than commonly used reactive methods. While antivirus chases malware already present on desktops, application whitelisting, the only truly proactive approach to security in stopping z...

Tom Murphy - Bit9

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2:15 p.m. - 3:15 p.m. Licensing

The Art of Converting Trials to Sales
Optimizing your trials for marketing and monetizing your products and your traffic. What you should expect for sales from offing trial downloads on your site.

Mike ThompsonMike Thompson, Senior Director of Development for Digital River with  9 years of development experience in global e-commerce and online marketing tools.  His development teams include RegNow, Reg.Net, SWReg, RegSoft, setSystems, CCNow, Simtel and Armadillo.   - Digital River
Denise PurtzerDenise Purtzer, Channel Development Manager for Digital River, has worked for the past 7 years across different affiliate networks within Digital River.  Her recent role includes working on the globalDirect platforms including:  eSellerate, RegNow, and Share-It! as well as Simtel.net and Software-DOD.com. - Digital River

Mobile Platforms

Crowdsourcing Your Way Through the Mobile World
In the increasingly competitive world of mobile applications, schedule delays and app quality can make or break the success of your company’s next app. With new applications for iPhone, Blackberry and Android fighting for media attention and consumer dollars, the pressure is on to get your apps built, thoroughly tested and launched as quickly as p...

Doron ReuveniDoron Reuveni co-founded uTest in February, 2007.  Since its inception, uTest has provided testing and usability services through a global community of QA professionals.  He is a published expert in web and mobile technologies, application testing methodologies – as well as business solutions and entreneurship. - uTest

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3:30 p. m. -  4:30 p.m. Making Money From Your Software Doesn't Have To Suck For Your Users
We all need to pay bills, and the current economic climate doesn't make it any easier. However, it's critical we don't lose sight of the one asset that is ultimately our lifeblood -- our users. Rather than subjecting users to the same sub-par experiences that are rampant and passively accepted in the software industry, let's explore new monetizatio...

Chester NgChester Ng is a Founder of OpenCandy, running the business development and sales team focused on partnerships that increase distribution or revenues for software creators. Prior to OpenCandy, Chester spent 7 years at DivX, most recently as Director of Business Development, responsible for building new business lines like software licensing and distribution, online advertising, as well as expanding DivX into new markets like social media and internationally. - OpenCandy

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International Considerations

Foreign Markets and Localization
Joost van Leur - Globell

Selling Online- Localization & Cross-Selling
In an environment where traffic and advertizing is more expensive than ever, software vendors must find ways to increase their average revenue per order and expand their conversions in international markets. This presentation will focus on how an optimized check out process can help software sellers achieve both.

Michael DadounSince 2003, he has been involved in many successful e-commerce ventures mostly in selling software online. Before that Michael  spent 8 years at Nortel Networks where he was Director of Mergers and Acquisitions.  Michael is a numbers guy and is metrics driven and obsessed. He is also a Chartered Financial Analyst. - UpClick

Evening Activities:   6:00 p.m. - 9:00 p.m. Hosted Reception by Shareware Industry Awards Foundation

Friday July 17, 2009

Registration Open:     8:30 a.m. - 11:15 a.m.   &   12:45 p.m. - 4:30 p.m.

7:30 a.m. - 8:45 a.m. Breakfast

 

Track - A Track - B
9:00 a.m. - 10:00 a.m. E-Commerce

The state of global e-commerce
This presentation will provide stats on industry sales trends from a geographical perspective showing sales activity and trends in our current economical environment. This presentation will also layout which countries are producing the most software for endusers and which markets that are making the most software purchases.

Mark Iverson - Digital River, Inc.

An A-to-Z on On-Line Marketing
The A to Z of online marketing will be a fast-paced run through the alphabet, the idea being to inject ideas and enthusiasm into all aspects of online marketing. Every letter will be covered! And some will receive some more depth and detail than others. Guaranteed to give even the most experienced of online marketers some new ideas!

Dave CollinsDave Collins from SharewarePromotions has been promoting software online since 1997. Dave specialises in Google AdWords, Website Behavioural Analytics and all aspects of online marketing. - Shareware Promotions Ltd.

10:15 a.m. - 11:15 a.m. Software as a Service (SaaS)

SaaS Payment Options
In this session, K.V. Rao, Co-Founder of Zuora (a provider of on-demand subscription billing and payment services), will illustrate the benefits of switching from manual and time consuming billing and payment processes to SaaS billing services. Thanks to the power of the Internet and cloud computing, many products are moving to subscription servi...

K. V. RaoK. V. founded Zuora after five years at WebEx Communications where he reported directly to the founder and President with strategic marketing and business development responsibilities and played a key role in the growth of this successful start-up. Prior to WebEx, K. V. worked in sales and customer support at SGI. He started his career as the proverbial rocket scientist (Associate Scientist) at NASA and then spent several years developing products at General Motors. K. V. obtained his Ph. D. in Engineering from Iowa State University, an M. S. from the University of Missouri-Rolla, and a B. Tech from IIT, Bombay. - Zuora

Software as a Service Models
For established software vendors, the transition to an on-demand model can be daunting. The financial, engineering and customer service issues aren’t anything to be taken lightly. But even vendors that aren’t looking to make the transition are likely getting inquiries from their customers about how or when a SaaS version of their product will be a...

Jeff SalingJeffrey Saling has more than 20 years experience in starting, building, and operating successful businesses in the technology arena. In his current role, Jeff is responsible for the Callidus On-Demand line of business, since its start-up in 2006.  Prior to leading Callidus On-Demand, Jeff managed one of the company's successful professional services lines of business. Before joining Callidus Software, Jeff worked for Chordiant Software, where he served as Americas Vice President of Field Operations, leading professional services, sales engineering, and sales operations activities in the Americas. Before Chordiant, Jeff held senior management positions with Accenture, and served as Vice President, and Director of Operations for call center and Internet-based start-ups Vehicle Information Network and Consumer’s Car Club. He also held various sales, IT management, and operations management positions between 1983 and 1991. - Callidus Software


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Web 2.0, Better Words & Better Sales

Better Sales with the Web 2.0 Look
A current-looking website gives prospective customers the feeling that your software and support are current, as well. Web 2.0 is the new visual standard for websites, and gives websites an attractive, up-to-date and Vista-compatible look and feel. Learn what graphic elements comprise the Web 2.0 look, and see how to make over your website to use...

Sue Pichotta - AltaWeb Works

Better Words, Better Sales in a Weak Economy
The weak economy has changed people's feelings about buying everything, including software. You'll sell more software if your website's sales message reflects prospects' new concerns about spending money. Here are strategies and tactics that can boost your software sales during these trying economic times.

Al HarbergAl Harberg of DP Directory, Inc. has been doing press release work for  software developers full-time for more than 24 years. In addition, Al  does web site reviews, and provides marketing support for mISVs worldwide. - DP Directory

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11:30 a.m. - 12:45 p.m. ASP Lunch
Have lunch with members of the Association of Shareware Professionals.

1:00 p.m. - 2:00 p.m. Keeping the Other Half: Best Practices for Software Developers.
More than half of the users interested in your application do not end up ultimately installing or trying your app. Even less actually become a paying customer. Learn from some of the software industry's leading distribution experts about the best practices for converting users interested in your application into active, passionate users of your app...

Andrew WaringAndrew Waring, aka “Dr. Apps”, is the Community Software Guru for OpenCandy. From his previous 7 years in the financial services industry to the last 4 years running his own IT consultancy, Andrew has helped many home users and small businesses keep their Windows systems safe and malware free.  An unabashed “appoholic”, he can be found singing the praises of great software on Twitter as Dr. Apps.  At OpenCandy he is a leading evangelist for a new approach to the distribution of high-quality software applications. - OpenCandy

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Effective Negotiating

Introduction to Collaborative Negotiation Skills for the Software Industry
Based on principles developed at the Harvard Negotiation Project and by Roger Fisher, co-author of the bestseller Getting To Yes, MWI's Negotiation Skills session will introduce participants to a framework that is designed to transform adversarial approaches to negotiation and conflict into problem-solving collaborations, producing better outcomes ...

Charles DoranCharles “Chuck” Doran is an experienced mediator, trainer, ombudsman and is the founder of MWI.  Chuck serves as MWI's Executive Director and works nationally and internationally as a dispute resolution trainer and consultant with corporate, governmental and non-profit clients including Coca-Cola Enterprises, Deloitte & Touche, the Rockefeller Foundation, and with the Harvard Negotiation Project at Harvard Law School. Chuck has served as a facilitator on multiple occasions with Professor Roger Fisher at Harvard Law School's Program of Instruction for Lawyers Negotiation Workshop.  In addition to his work as a trainer, Chuck has mediated a variety of cases since 1992 including business, commercial, employment and workplace disputes.  Chuck is a mediator with the CPR Dispute Resolution Panels of Distinguished Neutrals, the Equal Employment Opportunity Commission (EEOC), the Massachusetts Commission Against Discrimination (MCAD), Mediation Works Incorporated (MWI), AT&T, the Financial Industry Regulatory Authority (FINRA) Dispute Resolution Panel, the Harvard Mediation Program and the United States Postal Service REDRESS I and REDRESS II Mediation Panels.  In 1993, Chuck completed a Specialization in Negotiation and Dispute Resolution at the Program on Negotiation and chaired two regional ADR Conferences in 1997 and 1999.  Chuck served as a member of the Massachusetts Supreme Judicial Court Standing Committee on Dispute Resolution and was Chair of the Qualifications Subcommittee.  Chuck is an arbitrator with the Massachusetts Bar Association's Fee Arbitration Board and is a past president of the Association for Conflict Resolution (formerly the Society of Professionals in Dispute Resolution), New England Chapter. - MWI

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2:15 p.m. - 3:15 p.m. New Business Concepts

Streamlining Business Processes with Voice Mash-ups
As the adoption of the SaaS model increases, new classes of applications have emerged called mash-ups. Unlike traditional mash-ups, voice mash-ups are voice applications that leverage the SaaS ecosystem to deliver rich, best-of-breed enterprise phone solutions by extending the web to the telephone. Companies are using voice mash-ups to further stre...

Sameer Padha - Angel.com

Increasing Your Bottom Line Through Leveraging an Understanding of User Engagement
User engagement is essential in increasing the life-time value of your users. Learn ways to improve your understanding of user engagement and its impact to your bottom line. Ryan will share some of the secrets of success from his nine year career at a leading software distribution and monetization company, W3i. He will present the user engagement c...

Ryan WeberRyan Weber is the VP of Corporate Strategy and Co-Founder of W3i.  Ryan has defined the internet entrepreneur.  With his first successful internet business under his belt before graduating from high school, Ryan started W3i, a provider of Desktop and Browser Marketing Solutions, with his brothers, while in college.  Under Ryan’s strategic vision, W3i has since weathered the dot com bubble burst and is thriving in today's rough economic climate.  W3i has several strategic relationships with familiar internet companies such as Yahoo!, Google, MySpace, Digsby and WeatherBug. W3i boasts over 4.2 million downloads per month through its organic traffic and Download Network.  - W3i

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SEO - Tapping Into Google for Free
SEO is actually quite simple! With more than 25 years of combined experience, Sharon and Dave will steer you through what works, what doesn't, the importance of fresh content, paying for links and more. By the end of the session, attendees will have all the information they need to start tapping into targeted traffic from Google - without paying fo...

Dave CollinsDave Collins from SharewarePromotions has been promoting software online since 1997. Dave specialises in Google AdWords, Website Behavioural Analytics and all aspects of online marketing. - Shareware Promotions Ltd.
Sharon HousleySharon's primary role is marketing NotePage's text messaging product line and the popular FeedForAll RSS product line. In addition she manages the design and content for more than 100 ancillary websites. Sharon has shared her expertise about software and internet marketing at software conferences in the United States, Germany, England, Russia and China. Additionally Sharon has been on the Board of Directors for the Software Industry Conference for the last 10 years. - NotePage, Inc.

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3:30 p. m. -  4:30 p.m. Avoiding Legal Problems

Legal Pitfalls: How to lose you software in 3 easy steps
Dmitri I. Dubograev

Legal Issues - A Developer's Point of View
Phil Schnyder - Avanquest

Social Media - New Markets

How to Monitor and Protect Your Reputation On-Line
What is the effect of social media on your business reputation, how can you build an online reputation and how to "clean up" the bad publicity as needed when this occurs? Which tools to use for monitoring the buzz about you and your products, what are the best practices and how to cope with the negative reviews listed in the search engines. The pre...

Adriana Iordan - Avangate

Software Distribution & Monetization Models for Web 3.0
Adam Boyden will discuss the future of software syndication on the Internet. His company, Conduit, is leading the way with new methods for distributing applications and creating software monetization models. Boyden will also discuss new distribution methods that have successfully generated millions of new users and aligned lesser known software pro...

Adam BoydenAdam Boyden is responsible for the strategic direction, marketing, business development, and U.S. operations for Conduit. Boyden is an expert in online and Web 2.0 marketing for long-tail companies and with his characteristic British humor, captivates audiences with thought-provoking examples from software companies, game developers, travel sites, rugby teams, geeks, non-profits, journalists, deep sea fisherman, musicians, social  networks, singing superstars, TwitterMoms and more. - Conduit

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Evening Activities:   5:30 p.m. - 8:30 p.m. Exhibit Night
Be entertained and educated all in one evening! Find out what attending Exhibitors offer in the way of goods and services to the Shareware community.

  8:30 p.m. - 10:00 p.m.

Saturday July 18, 2009

Registration Open:     8:30 a.m. - 11:30 a.m.

7:30 a.m. - 8:45 a.m. Breakfast

 

Track - A Track - B
9:00 a.m. - 10:00 a.m. Marketing in a Recession
Many software companies are now starting to feel the effects of the recession. Yet contrary to popular belief, businesses are far from helpless. Much can be done to control costs, expand communities, develop new licensing, explore new markets and more. Sharon and Dave will show you not only how to survive a recession, but possibly even thrive on it...

Dave CollinsDave Collins from SharewarePromotions has been promoting software online since 1997. Dave specialises in Google AdWords, Website Behavioural Analytics and all aspects of online marketing. - Shareware Promotions Ltd.
Sharon HousleySharon's primary role is marketing NotePage's text messaging product line and the popular FeedForAll RSS product line. In addition she manages the design and content for more than 100 ancillary websites. Sharon has shared her expertise about software and internet marketing at software conferences in the United States, Germany, England, Russia and China. Additionally Sharon has been on the Board of Directors for the Software Industry Conference for the last 10 years. - NotePage, Inc.

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New Concepts in Software


Analysis of the cartoon Format versus Text Format
Cartoons have been known to motivate learners and make learning process easier by combining verbal and visual effects. But they are mostly applied to motivate the less able learners, and have limits in delivering comprehensive information. In this research, we used EEG to compare cartoon learning and text learning by measuring four characteristic b...

Hyungkyu Kwon - Dept. of education, Kyungsung University, Korea

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10:15 a.m. - 11:15 a.m. Increasing Your Bottom Line


Back-Up CDs: How to Grow Your Net Revenue Per Customer
Optimizing your trials for marketing and monetizing your software and your traffic. What you should expect for sales by offering trial downloads on your site.

Matthew Chambers - Custom CD

Increase Revenue By Implementing a Backup CD/DVD Solution
In many cases, software manufactures can gain additional revenue from their e-commerce website. A Backup CD/DVD solution improves end-user satisfaction by giving the user peace of mind that they have a physical copy of the software in the event of a crash. When a user orders a physical copy, businesses can take advantage of branding the CD/DVD w...

Raj BarmanRaj Barman is a highly accomplished technology executive with over 25 years of experience in the technology - Acutrack

Network Sales
Increase the reach and revenues of your business though Network Selling. Selling online normally takes one of two forms. Some firms act as retailers, selling others’ goods either on a straight reseller basis, or as affiliates who receive a revenue share. The others sell their own wares and create the revenues they can with a limited inventory. ...

Simon JonesA Silicon Valley veteran, Simon has worked with software companies like Interwoven, Hyperion and Adobe for over a dozen years. Simon helps develop and set Plimus' strategy to ensure our offerings, and our message, meet the needs of the marketplace. - Plimus

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Customer Issues

Seven Ways to Reduce Chargebacks
I am hopeful that the knowledge and experience I have gained while working in the e-commerce solutions industry since 1997, both as a software developer and as a management team member of several e-commerce solutions providers focused on supporting MicroISV’s and shareware developers, will provide some insight in an effort to reduce chargebacks.

Charles Zino - iPortis.com

Making More Money
I will discuss ways to make more money with very little effort. Discussions will cover informatio non making money on upsells, and cross sells, profiting from technical support, and making the most of software upgrades.

Sharon HousleySharon's primary role is marketing NotePage's text messaging product line and the popular FeedForAll RSS product line. In addition she manages the design and content for more than 100 ancillary websites. Sharon has shared her expertise about software and internet marketing at software conferences in the United States, Germany, England, Russia and China. Additionally Sharon has been on the Board of Directors for the Software Industry Conference for the last 10 years. - NotePage, Inc.

11:30 a.m. - 12:45 p.m. ESC Lunch
Have lunch with the Educational Software Cooperative.

1:00 p.m. - 2:00 p.m. Increasing On-Line Revenues

Squeeze More Money From your Downloads
With retail drying up for the distribution and monetization of software, wise software marketers must be aware of additional revenue-generating models to bring in the cash to keep their business growing. The model used by many software marketers is the freemium model – what is it and why is it ineffective? (Also called “try before you buy” or tri...

Robert WeberRobert Weber is the VP of Business Development and Co-Founder of W3i.  W3i’s history is in free-- giving away over 200 million consumer applications since 2000 and growing its business with 29 straight quarters of profitability partnering with marketers and advertisers of Windows software.  Robert Weber is an entrepreneur and Internet pioneer.  The business model Rob co-founded is now the principle revenue model for many consumer application start-ups, and a strategic channel of distribution for ad-supported and trialware consumer applications from such clients as Yahoo, The Weather Channel, Winferno, and more.   From downloadable games to the latest multiprotocol IM client (say what?), the free model can support your development and customer acquisition, with some cash leftover to fund your lottery winner-like lifestyle. - W3i

Affiliate Systems: Using Coupons to Help Get You Through the Economic Slump
This presentation will provide stats on the industry trends in coupon use, traffic to coupon sites, and sales results associated with coupon usage, as it relates to software. It will also expand on how to effectively put marketing deals together for both affiliates and publishers.

Denise PurtzerDenise Purtzer, Channel Development Manager for Digital River, has worked for the past 7 years across different affiliate networks within Digital River.  Her recent role includes working on the globalDirect platforms including:  eSellerate, RegNow, and Share-It! as well as Simtel.net and Software-DOD.com. - Digital River

Best Cure for 2009: New Revenue Streams
To survive today's challenging economy you need to adapt your business model to current opportunities and threats. New economy should come with new solutions and new ways to increase your revenues, more efficient yet less expensive than the old ways. So what could be more efficient and less expensive? Here are some ideas: - Hiring new sales staff v...

Casey Potenzone - Avangate

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micro-ISV Issues

Ten Mistakes micro-ISVs Make
In my experience as a buyer of software, member of the microISV community and consultant to microISVs, there are a number of errors that microISVs consistently make. This talk is a quick sprint through ten errors that are particularly common, harmful and/or easy to fix. Some of these mistakes are easy for an outsider to see, but it is often difficu...

Andy BriceAndy Brice has been developing software since the days when people didn't laugh at FORTRAN (much) and C was considered 'cool'. Fed up with writing high quality software that no-one ever used, he has become more and more involved in software marketing over the years. He has been running a successful one-man software company ( www.perfecttableplan.com/ ) full-time since 2005 and also provides consulting to other software product companies. His blog is www.successfulsoftware.net . - Oryx Digital Ltd/successfulsoftware.net

The Art of Ignoring
You've got your hands full, doing development and customer support. But then the experts tell you that you should: Do SEO, run Adwords, find affiliates, optimize your website, send newsletters, write press releases, localize your software, fight piracy, track your sales, optimize your shopping cart, etc... Where to start? What's most importa...

Alwin HoogerdijkPresident and founder of Collectorz.com (collection database software, 7 products) - Alwinhoogerdijk.com

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2:15 p.m. - 3:15 p.m. Copyright and Trademarks

Copyright Ownership
Ownership of the copyright in software code is important because the copyright owner controls the ability to copy, distribute, sell, or modify the code, and generally controls the ability to profit from the code. This presentation will examine who owns the code in a software program created by a contractor or employee, how to use contracts to cont...

Christopher Shiplett - Erik M. Pelton and Associates P.L.L.C.

Software Patents in a post-Bilski World
Software and business method patents offer a way for tech companies to recoup their investments and protect the innovative work of their engineers. However, these types of patents have recently come under attack by the U.S. Patent and Trademark Office since the recent Federal Circuit decision In re Bilski. Essentially, some patent applications ar...

Michelle HoloubekMs. Holoubek is an associate in the Electronics Group.  She focuses on the preparation and prosecution of patents,  including reissues and reexaminations.  She has provided infringement and invalidity analysis in opinions for business method, software, medical and telecommunications patents.  She is active in many aspects of patent portfolio valuation and development of IP strategy, and has prepared reexaminations of patents as part of an overall litigation strategy in a variety of technologies.  Ms. Holoubek works with clients in a variety of technical fields, including:  financial products and capabilities, web interfaces, Internet communications systems, software development, telecommunications systems, lasers, photolithography, cryptographic messaging, semiconductor fabrication and devices, electronic design automation, biometric devices, implantable medical devices, catheter location systems, sensor communication systems, and various other electrical, optical, and software/business method inventions.    Prior to joining Sterne Kessler, Ms. Holoubek studied physics with a concentration in astronomy at Louisiana State University, focusing her research on relativistic physics and gravitational wave technology.  While at LSU, she also assisted in the development of software simulation and analysis programs for laboratory and educational use, and participated in a summer research fellowship at the California Institute of Technology.  In 2008, Ms. Holoubek became a member of the Executive Committee for LSU's College of Basic Sciences.   Ms. Holoubek was one of the first recipients of the Sterne, Kessler, Goldstein & Fox Intellectual Property Scholarship at George Mason University School of Law.  While at George Mason, Ms. Holoubek was president of the Intellectual Property Law Society and co-chair of the Moot Court Board scoring committee. - Sterne, Kessler, Goldstein & Fox P.L.L.C.

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Effective Web Site Designs

Web Sites that Sell
What are the secrets of designing a web site that compels visitors to purchase your product? In this session, I’ll go over some of the things we’ve learned from marketing online to consumers and businesses.

Ben Weintraub - Merit Software

Site Testing: How to Optimize Your Site to Increase Your Sales
This presentation will cover methods of merchandising and streamlining your website to create the best shopping experience for you endusers and your business. This presentation will also provide conference attendees with real statistics from actual site tests.

Johanna Buckentin - Digital River, Inc.

3:30 p. m. -  4:30 p.m. Increase Sales and Lower Support Costs with Online Video
Video provides a strong one-two punch for the software developer, simultaneously helping you sell more software and handle the resulting increase in customers with lowered support costs. Learn how properly educating customers with video before the sale will increase conversions and reduce refund requests. Find out how video tutorials dramatically r...

Jake LudingtonJake Ludington has one of the most popular single author tech blogs on the Internet at JakeLudington.com. He runs a download site that sells over $1 million in software annually. He is the author of Easy Digital Home Movies, a book on movie editing from Que Publishing. Jake directs and produces educational videos for HP consumer products, and has consulted on video quality for Microsoft Mediaroom in the past. Jake is a YouTube partner and his videos have have been featured by MTV and BBC.com. - DownloadMagnet

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On-Line Legal Issues

Domain Names and Cyber-Squatting
This presentation will provide a background regarding the issues of domain name infringement, cybersquatting and use of competitors trademarks keywords and pay-per-click advertisements. We will discuss how to protect a trademark, and what options are available to deal with the various types of infringement on the internet, including complaints to ...

Erik M. Pelton - Erik M. Pelton and Associates P.L.L.C.

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Evening Activities:   6:00 p.m. - 10:00 p.m. Shareware Industry Awards Banquet
A gala event with delicious food, outstanding entertainment, and an awards ceremony to honor the best and brightest in the industry.

PREMIERE SPONSORS

Alta Web Works


Digital River


NotePage, Inc.