Wednesday, 7/15

  3:00 p.m. - 5:00 p.m. Registration Open
  6:00 p.m. - 9:00 p.m. Welcome Reception
Join us for a reception hosted by Digital River.

Friday July 17, 2009
Registration Open:     8:30 a.m. - 11:15 a.m.   &   12:45 p.m. - 4:30 p.m.
7:30 a.m. - 8:45 a.m.	Breakfast
	Track - A	Track - B
9:00 a.m. - 10:00 a.m.	E-Commerce The state of global e-commerce This presentation will provide stats on industry sales trends from a geographical perspective showing sales activity and trends in our current economical environment. This presentation will also layout which countries are producing the most software for endusers and which markets that are making the most software purchases. Mark Iverson - Digital River, Inc.	An A-to-Z on On-Line Marketing The A to Z of online marketing will be a fast-paced run through the alphabet, the idea being to inject ideas and enthusiasm into all aspects of online marketing. Every letter will be covered! And some will receive some more depth and detail than others. Guaranteed to give even the most experienced of online marketers some new ideas! Dave Collins - Shareware Promotions Ltd.
10:15 a.m. - 11:15 a.m.	Software as a Service (SaaS) SaaS Payment Options In this session, K.V. Rao, Co-Founder of Zuora (a provider of on-demand subscription billing and payment services), will illustrate the benefits of switching from manual and time consuming billing and payment processes to SaaS billing services. Thanks to the power of the Internet and cloud computing, many products are moving to subscription servi... K. V. Rao - Zuora Software as a Service Models For established software vendors, the transition to an on-demand model can be daunting. The financial, engineering and customer service issues aren’t anything to be taken lightly. But even vendors that aren’t looking to make the transition are likely getting inquiries from their customers about how or when a SaaS version of their product will be a... Jeff Saling - Callidus Software Details	Web 2.0, Better Words & Better Sales Better Sales with the Web 2.0 Look A current-looking website gives prospective customers the feeling that your software and support are current, as well. Web 2.0 is the new visual standard for websites, and gives websites an attractive, up-to-date and Vista-compatible look and feel. Learn what graphic elements comprise the Web 2.0 look, and see how to make over your website to use... Sue Pichotta - AltaWeb Works Better Words, Better Sales in a Weak Economy The weak economy has changed people's feelings about buying everything, including software. You'll sell more software if your website's sales message reflects prospects' new concerns about spending money. Here are strategies and tactics that can boost your software sales during these trying economic times. Al Harberg - DP Directory Details
11:30 a.m. - 12:45 p.m.	ASP Lunch Have lunch with members of the Association of Shareware Professionals.
1:00 p.m. - 2:00 p.m.	Keeping the Other Half: Best Practices for Software Developers. More than half of the users interested in your application do not end up ultimately installing or trying your app. Even less actually become a paying customer. Learn from some of the software industry's leading distribution experts about the best practices for converting users interested in your application into active, passionate users of your app... Andrew Waring - OpenCandy Details	Effective Negotiating Introduction to Collaborative Negotiation Skills for the Software Industry Based on principles developed at the Harvard Negotiation Project and by Roger Fisher, co-author of the bestseller Getting To Yes, MWI's Negotiation Skills session will introduce participants to a framework that is designed to transform adversarial approaches to negotiation and conflict into problem-solving collaborations, producing better outcomes ... Charles Doran - MWI Details
2:15 p.m. - 3:15 p.m.	New Business Concepts Streamlining Business Processes with Voice Mash-ups As the adoption of the SaaS model increases, new classes of applications have emerged called mash-ups. Unlike traditional mash-ups, voice mash-ups are voice applications that leverage the SaaS ecosystem to deliver rich, best-of-breed enterprise phone solutions by extending the web to the telephone. Companies are using voice mash-ups to further stre... Sameer Padha - Angel.com Increasing Your Bottom Line Through Leveraging an Understanding of User Engagement User engagement is essential in increasing the life-time value of your users. Learn ways to improve your understanding of user engagement and its impact to your bottom line. Ryan will share some of the secrets of success from his nine year career at a leading software distribution and monetization company, W3i. He will present the user engagement c... Ryan Weber - W3i Details	SEO - Tapping Into Google for Free SEO is actually quite simple! With more than 25 years of combined experience, Sharon and Dave will steer you through what works, what doesn't, the importance of fresh content, paying for links and more. By the end of the session, attendees will have all the information they need to start tapping into targeted traffic from Google - without paying fo... Dave Collins - Shareware Promotions Ltd. Sharon Housley - NotePage, Inc. Details
3:30 p. m. -  4:30 p.m.	Avoiding Legal Problems Legal Pitfalls: How to lose you software in 3 easy steps Dmitri I. Dubograev Legal Issues - A Developer's Point of View Phil Schnyder - Avanquest	Social Media - New Markets How to Monitor and Protect Your Reputation On-Line What is the effect of social media on your business reputation, how can you build an online reputation and how to "clean up" the bad publicity as needed when this occurs? Which tools to use for monitoring the buzz about you and your products, what are the best practices and how to cope with the negative reviews listed in the search engines. The pre... Adriana Iordan - Avangate Software Distribution & Monetization Models for Web 3.0 Adam Boyden will discuss the future of software syndication on the Internet. His company, Conduit, is leading the way with new methods for distributing applications and creating software monetization models. Boyden will also discuss new distribution methods that have successfully generated millions of new users and aligned lesser known software pro... Adam Boyden - Conduit Details
Evening Activities:	5:30 p.m. - 8:30 p.m. Exhibit Night Be entertained and educated all in one evening! Find out what attending Exhibitors offer in the way of goods and services to the Shareware community.   8:30 p.m. - 10:00 p.m.

Saturday July 18, 2009
Registration Open:     8:30 a.m. - 11:30 a.m.
7:30 a.m. - 8:45 a.m.	Breakfast
	Track - A	Track - B
9:00 a.m. - 10:00 a.m.	Marketing in a Recession Many software companies are now starting to feel the effects of the recession. Yet contrary to popular belief, businesses are far from helpless. Much can be done to control costs, expand communities, develop new licensing, explore new markets and more. Sharon and Dave will show you not only how to survive a recession, but possibly even thrive on it... Dave Collins - Shareware Promotions Ltd. Sharon Housley - NotePage, Inc. Details	New Concepts in Software Analysis of the cartoon Format versus Text Format Cartoons have been known to motivate learners and make learning process easier by combining verbal and visual effects. But they are mostly applied to motivate the less able learners, and have limits in delivering comprehensive information. In this research, we used EEG to compare cartoon learning and text learning by measuring four characteristic b... Hyungkyu Kwon - Dept. of education, Kyungsung University, Korea Details
10:15 a.m. - 11:15 a.m.	Increasing Your Bottom Line Back-Up CDs: How to Grow Your Net Revenue Per Customer Optimizing your trials for marketing and monetizing your software and your traffic. What you should expect for sales by offering trial downloads on your site. Matthew Chambers - Custom CD Increase Revenue By Implementing a Backup CD/DVD Solution In many cases, software manufactures can gain additional revenue from their e-commerce website. A Backup CD/DVD solution improves end-user satisfaction by giving the user peace of mind that they have a physical copy of the software in the event of a crash. When a user orders a physical copy, businesses can take advantage of branding the CD/DVD w... Raj Barman - Acutrack Network Sales Increase the reach and revenues of your business though Network Selling. Selling online normally takes one of two forms. Some firms act as retailers, selling others’ goods either on a straight reseller basis, or as affiliates who receive a revenue share. The others sell their own wares and create the revenues they can with a limited inventory. ... Simon Jones - Plimus Details	Customer Issues Seven Ways to Reduce Chargebacks I am hopeful that the knowledge and experience I have gained while working in the e-commerce solutions industry since 1997, both as a software developer and as a management team member of several e-commerce solutions providers focused on supporting MicroISV’s and shareware developers, will provide some insight in an effort to reduce chargebacks. Charles Zino - iPortis.com Making More Money I will discuss ways to make more money with very little effort. Discussions will cover informatio non making money on upsells, and cross sells, profiting from technical support, and making the most of software upgrades. Sharon Housley - NotePage, Inc.
11:30 a.m. - 12:45 p.m.	ESC Lunch Have lunch with the Educational Software Cooperative.
1:00 p.m. - 2:00 p.m.	Increasing On-Line Revenues Squeeze More Money From your Downloads With retail drying up for the distribution and monetization of software, wise software marketers must be aware of additional revenue-generating models to bring in the cash to keep their business growing. The model used by many software marketers is the freemium model – what is it and why is it ineffective? (Also called “try before you buy” or tri... Robert Weber - W3i Affiliate Systems: Using Coupons to Help Get You Through the Economic Slump This presentation will provide stats on the industry trends in coupon use, traffic to coupon sites, and sales results associated with coupon usage, as it relates to software. It will also expand on how to effectively put marketing deals together for both affiliates and publishers. Denise Purtzer - Digital River Best Cure for 2009: New Revenue Streams To survive today's challenging economy you need to adapt your business model to current opportunities and threats. New economy should come with new solutions and new ways to increase your revenues, more efficient yet less expensive than the old ways. So what could be more efficient and less expensive? Here are some ideas: - Hiring new sales staff v... Casey Potenzone - Avangate Details	micro-ISV Issues Ten Mistakes micro-ISVs Make In my experience as a buyer of software, member of the microISV community and consultant to microISVs, there are a number of errors that microISVs consistently make. This talk is a quick sprint through ten errors that are particularly common, harmful and/or easy to fix. Some of these mistakes are easy for an outsider to see, but it is often difficu... Andy Brice - Oryx Digital Ltd/successfulsoftware.net The Art of Ignoring You've got your hands full, doing development and customer support. But then the experts tell you that you should: Do SEO, run Adwords, find affiliates, optimize your website, send newsletters, write press releases, localize your software, fight piracy, track your sales, optimize your shopping cart, etc... Where to start? What's most importa... Alwin Hoogerdijk - Alwinhoogerdijk.com Details
2:15 p.m. - 3:15 p.m.	Copyright and Trademarks Copyright Ownership Ownership of the copyright in software code is important because the copyright owner controls the ability to copy, distribute, sell, or modify the code, and generally controls the ability to profit from the code. This presentation will examine who owns the code in a software program created by a contractor or employee, how to use contracts to cont... Christopher Shiplett - Erik M. Pelton and Associates P.L.L.C. Software Patents in a post-Bilski World Software and business method patents offer a way for tech companies to recoup their investments and protect the innovative work of their engineers. However, these types of patents have recently come under attack by the U.S. Patent and Trademark Office since the recent Federal Circuit decision In re Bilski. Essentially, some patent applications ar... Michelle Holoubek - Sterne, Kessler, Goldstein & Fox P.L.L.C. Details	Effective Web Site Designs Web Sites that Sell What are the secrets of designing a web site that compels visitors to purchase your product? In this session, I’ll go over some of the things we’ve learned from marketing online to consumers and businesses. Ben Weintraub - Merit Software Site Testing: How to Optimize Your Site to Increase Your Sales This presentation will cover methods of merchandising and streamlining your website to create the best shopping experience for you endusers and your business. This presentation will also provide conference attendees with real statistics from actual site tests. Johanna Buckentin - Digital River, Inc.
3:30 p. m. -  4:30 p.m.	Increase Sales and Lower Support Costs with Online Video Video provides a strong one-two punch for the software developer, simultaneously helping you sell more software and handle the resulting increase in customers with lowered support costs. Learn how properly educating customers with video before the sale will increase conversions and reduce refund requests. Find out how video tutorials dramatically r... Jake Ludington - DownloadMagnet Details	On-Line Legal Issues Domain Names and Cyber-Squatting This presentation will provide a background regarding the issues of domain name infringement, cybersquatting and use of competitors trademarks keywords and pay-per-click advertisements. We will discuss how to protect a trademark, and what options are available to deal with the various types of infringement on the internet, including complaints to ... Erik M. Pelton - Erik M. Pelton and Associates P.L.L.C. Details
Evening Activities:	6:00 p.m. - 10:00 p.m. Shareware Industry Awards Banquet A gala event with delicious food, outstanding entertainment, and an awards ceremony to honor the best and brightest in the industry.