25 ways to get Google AdWords wrong Google AdWords offers an incredible opportunity for the software company wishing to sell their products all over the world. However the AdWords system is a power tool, and like any power tool is equally capable of improving life or removing fingers. This session will provide 25 ways of improving your AdWords account without maiming yourself in the process. It is equally suited to the novice and expert alike.Dave Collins - Software Promotions Ltd.
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