From Cloud to API: Unlocking new markets Conventional wisdom says the way to spot tech trends is to follow movers and shakers in the industry. But in cloud computing it's not the digerati you should be watching, rather business and development teams at companies like Best Buy and Netflix. They're leveraging the power of the cloud to open Application Programming Interfaces (APIs) and tap into the distribution networks of their partners. These non-traditional tech companies have created an environment where they can give outside developers access to valuable data, while reaping the benefits of expanded reach.
Mashery's Chief Architect Clay Loveless can explain:
- What an API is and how it can drive revenue and expose new markets/customers.
- Which companies are out front, using APIs to build brand communities.
- What they've made available through APIs and the results they've experienced.
- The benefits of changing the way your business is built and services are delivered.
Clay Loveless - Mashery ESD in the Cloud In 2009 Netbooks became the hottest computers in the market accounting for 60% of all computers sold (GDC). In 2010 and 2011 the market will continue to trend to Internet Appliances with the introductions of the Slates (tablet PCs). These new computers lack storage, CPU power and don’t include a keyboard so how will this affect the software industry? More and more applications are moving into the cloud. Gartner predicts that by 2016, 80% of all standalone application will either move to the cloud or will have mirror functionality in the cloud. The introduction of the ultra-portables is a trend that will force software creators to rethink their distribution channels and revisit how their customers interact with their products. This session will focus on that change, efforts that can be taken to take advantage of the change and how the independent software producers can grow their business in this turbulent time.Chris Hennebery - Yummy Interactive
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