Do The Math – The Essentials in Successful Software Promotions Most software developers have a head for numbers, so why is it that when if comes to promoting their software those numbers just don’t add up? With this presentation Nico Westerdale, of the software promotions company BitsDuJour, will use real-life examples to give software developers a head start in how to run their own promotions successfully and profitably.Nico Westerdale - BitsDuJour / Iconico, Inc. Developing trust for your software business A strong and credible brand name is one of the most important factors driving product sales. Building a trusted brand takes much more than running ads and fancy marketing. Learn some tips and techniques for developing trust for your emerging product and brand names as well increasing product exposure through corporate partnerships vendor cross pollination. Casey Potenzone - Avangate
