About Internet Marketing, Business and Software

Digital River
Saturday  10:15 a.m. - 11:15 a.m.

Web Strategies to Increase Sales

Web Strategies to Increase Sales; Learn How to Make More Money on Each and Every Sale
Learn how to make more money on each and every sale. This presentation will focus on closing the sale, and the most effective ways to increase the amount of money made on each sale by using common sense, simple design techniques, and giving the purchaser options. I will discuss why you should care about upsells, statistics that relate to upsells, selling to existing customers, how to communicate with your customers, what upsell possibilities exist, offering real discounts and perceived discounts.

Sharon Housley Sharon's primary role is marketing NotePage's text messaging product line and the popular FeedForAll RSS product line. In addition she manages the design and content for more than 100 ancillary websites. Sharon has shared her expertise about software and internet marketing at software conferences in the United States, Germany, England, Russia and China. Additionally Sharon has been on the Board of Directors for the Software Industry Conference for the last 10 years. - NotePage, Inc.

More sales for nothing and your clicks for free
Body of abstract: Assuming you already have a healthy number of targeted visitors to your website, most of whom leave without buying, why spend money on bringing in more traffic? If you're only converting a small percentage to sales, any external publicity will be throttled from the outset. This session will focus on how to stop burning and start turning visitors into sales.

Dave Collins Dave Collins from SoftwarePromotions has been promoting software online since 1997. Dave specialises in Google AdWords, Website Behavioural Analytics and all aspects of online marketing. - Software Promotions Ltd.

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