Software Upgrades

Software Update Strategies
The presentation covers different update mechanisms for Windows applications, comparing possible merits and risks. In 2010 the questions is not whether applications should have a check for updates mechanism, but how this should be implemented. Spam, privacy restrictions (e.g. "double opt-in") and new social channels (Facebook, Twitter, etc.) pose an increasing challenge to the effectiveness of email communications. A well-implemented update mechanism provides a direct, trusted and appreciated way to stay in touch with the customer, increasing confidence and sales. Conversely, a poor implementation may become a maintenance nightmare for the developer, and further expose usability, privacy and security issues. Considerations: do it yourself vs. third-party solutions, single-application update checks, vs. multi-application approach. Comparison of third-party approaches: .NET Click Once, Google Omaha, FlexNet Connect, Software Director, etc. Future scenarios: updating your own applications via Windows Update.

Michael C. Battilana - cloanto

Software Upgrades...
How to get the most money out of your upgrades... in this sessions I'll share some proven ways to increase upgrade revenues including tips on product design, press strategies, and marketing offers to your users.

Phil Schnyder - Avanquest