2010 is The Year of Conversion Optimization - Tools and Best Practices to do it yourself What’s your conversion rate? Are you sure you’re giving it your best shot? Adriana will share some of her tested conversion optimization tips to increase sales. She will highlight some hands-on strategies that you can do yourself which include: usability, A/B testing, web analytics and advertising tools, sustained by our software vendors’ case studies. Sometimes small improvements can dramatically boost your conversion rates.Adriana Iordan - Avangate Incremental revenue – get more out of your European trial Matthias Niedermeyer - deal united GmbH