Advanced Google AdWords - taming the beast This session is aimed at the person who isn't new to Google AdWords, yet wants to turn their AdWords account from a mediocre money maker into a lucrative cash cow. The talk will focus on four main areas to refine: keywords, ads, settings and analysis. This session is quite advanced, and therefore more suited to the experienced, but any AdWords account holder can benefit.Dave Collins - Software Promotions Ltd.